PILLARS

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The Arizona Office of Tourism brand stands tall atop four pillars that comprise our state’s biggest tourism draws: Culinary, Wellness, Adventure and Heritage/Culture. Please see below for descriptions and images for each:

Culture & Heritage

The region that became Arizona was inhabited well before statehood. Tour the ancient ruins of American Indian sites, visit historic missions and witness Wild West reenactments. Across the state, you'll find ruins of villages, ancient structures, and missions founded by indigenous tribes, and later European settlers and Catholic missionaries. Of course, who can forget Arizona's Wild West history? Arizona's modern culture, seen in its cities and arts, continue to be influenced by those who came before with plenty of room for innovation.

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Adventure

Epic adventures await throughout the state, from breathtaking hikes and mountain bike rides to water skiing and white-water rafting.

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Culinary

With influences from Spain, Mexico, Native American cuisine and more, Arizona offers delicious foodie experiences from food trucks right up to James Beard award-winning chefs. Don't forget Tucson, a UNESCO City of Gastronomy!

Wellness

Arizona inspires mindfulness, encouraging visitors to live in the moment and reconnect with themselves, their families and the world around them. Mind, body and soul are reinvigorated by plentiful sunshine and breathtaking natural beauty. Three of the 10 world’s best destination spas are in Arizona. But the path to wellness here also meanders through mountain trails, golf greens, sunrise yoga classes and serene resorts, in remote towns and urban centers.

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